Objective:

To launch the new Indomie ramen series and build the excitement utilizing offline and online experiences.

Target Audience:

Big and Secondary Cities

Media Strategy:

Provide a hype of unique Yatai offline experience Build and amplify the first ever E-Yatai, an interactive gamification display ads Utilize footfalls signals with intelligent location targeting to enable maps direction to Yatai offline experience Integrated with E-commerce Store to drive instant purchase