CHALLENGE
There was a gender inequality issue, where men get more paid than women. The gender pay gap remains, Indonesia is not an exception. The pandemic has set us back even further. But, the fight must go on.
IDEA
Introducing #CloseTheGap Campaign with Face App application to capture the series of print portraits of men with their occupation and annual pay, and use female filter to see how the amount of pay has been reduced.
RESULT
#CloseTheGap became a successful cross-platform that gained much attention, giving women a bigger voice and get noticed. Resulting support activities to demand action from politician, and even used as educational material in college, hoping to narrow the gender pay gap in the future.
