CHALLENGE
Over 10,000 Japanese expatriates are left in Jakarta during the COVID-19 Pandemic and missing their hometown food. We bring them the authentic taste of home, courtesy of a celebrated Japanese chef at Sushi Sei Restaurant.
IDEA
We conveyed ideas through ‘Flavour of Home’ featured in print, poster, and motion video with sushi-inspired elements in various picturesque settings reminiscent of their hometowns to evoked their emotions with a display of visual feast.
RESULT
The ‘Flavour of Home’ campaign Increased the number of patrons who came to Sushi Sei to ease their yearning for authentic hometown food.
